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Post by account_disabled on Feb 19, 2024 15:31:10 GMT 10
Rather than seek out feedback on your own page, find people to visit other landing pages that offer a similar ebook. Get their feedback on those pages and then take that learning and apply it to your own site. Maybe you’ll discover that people are reluctant to download the book unless they can read a sample. Or, that people are generally okay with providing their email address, but are reluctant to fill out the other sections of the form like “company size” or “phone number”. Take it a step further Now that you’ve tested a few landings pages that offer Buy TG Database a similar ebook, it’s time to add your own landing page into the mix. Here’s what you do: ask a few people in your target market to visit your landing page, and two of your competitors’ landing pages. Ask them what they like and dislike about each landing page. Which one would they actually download the ebook from? Why? Which one was their least favorite? Why? (Psst. Don’t let them know which page is yours. Comparing & testing your landing page to your competitors will give you some ideas that you can implement right away to boost your conversion rate. Plus, it will give you ideas that you can use down the road for A/B tests. **Note: Please don’t read this section as, “See what your competition is doing and copy them.” The big takeaway ought to be, “See what your competition is doing so you can learn from them and generate test ideas” Mortal Kombat for landing pages It’s a little bit like Mortal Kombat for landing pages. Except there’s not really Kombat involved.
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