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Post by account_disabled on Jan 1, 2024 17:16:57 GMT 10
Beyond Zoom and other tools focused on video calls, this year messaging services such as WhatsApp have also been on the crest of the wave. In a year marked by physical isolation overlapped by the coronavirus pandemic, WhatsApp has become the particular link between us and our friends and family. The new global WhatsApp campaign pivots precisely around the family relationships that take place in its shadow: “A Family Diary” . The ad that constitutes the central axis of this campaign will be launched in the most important markets of the Facebook subsidiary (including the United States, the United Kingdom and Brazil). The spot, born from the collaboration between the Brazilian agency AlmapBBDO and the German agency BBDO Berlin , places the captivating importance of a WhatsApp family group in the current turbulent Phone Number List times and does so by looking back to revisit the events ( not always tinged with joy) of the last year. If you do not see the embedded video correctly, click here "What kept you close is what got you through" is the powerful message that culminates the advertisement, which will be broadcast in its original version lasting three minutes and also in shorter versions of 30, 15 and 6 seconds long. The spot was filmed entirely in South Africa with production company Anorak Film and director Joanna Nordahl directing the filming. "A Family Diary" is WhatsApp's second global campaign . The first, set in a samba school and originally launched in Brazil , was released in February and continued in May and June with the spots "Sunbeams" and "The Trip" . DATA SHEET Title: «A Family Diary» Agency: AlmapBBDO / BBDO Berlin Production company: Anorak Film Director: Joanna Nordahl.
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